Our Story

Our products are inspired by women around the world with curvy bodies. Our focus is to design colourful and fashionable items that are flattering to our curvy body shapes. 

For many years I struggled with having a curvy body shape, not being able to surf with a swimsuit that would hold my boobs in or going to a lunch date with friends wearing something that made me feel amazing.

Tired of searching for colourful, fashionable and durable clothes that suited my curvy body shape, I decided to say goodbye to my successful career in sport management and turn my hobby and passion of making a one stop shop available to my fellow curvy women.

Read the full interview with Founder & Designer - Prue Egan


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